A 4-lure Christmas kit named in honor of Kenneth L. Kieser, outdoor writer and National Fresh Water Fishing Hall of Fame inductee.

A 6-lure Christmas kit named in honor of Kenneth L. Kieser, outdoor writer and National Fresh Water Fishing Hall of Fame inductee.

A different Goldfish for each of the 12 days of Christmas! Three weights.

A different Forty-Niner for each of the 12 days of Christmas! Two weights.

Four Helgys at a discounted combo price!

Make an advent calendar with 24 different Al's Goldfish lures!

Don't have a blue Christmas! Buy this gift set for your favorite angler instead and save. 4 of Al's classic lures all in our very propular Neon Blue.

4-pack of Candy Red Goldfish Ornaments. Red front, Gold back. Hang em's for Christmas and cast them in the spring.

Our favorites for saltwater, PLUS a bonus Fish Wrap Writer saltwater lure!

Hang em' then hook em'! It's a 6 pack of Al's 1/4 oz goldfish to go on the tree. Come the day after Christmas add a hook to the front to jig them or the tail to cast them.

Silver bells are landing the lunkers! Get a great deal with this mix of "silver" lures and unique large Sebago trolling rig. A gift they will not forget.

What's better than a Fish Wrap Writer Special Edition Goldfish? Two! This Christmas pack comes with both the 3/4 oz. weight for "skinny water" as The Fish Wrap Writer likes to say, and the 1-1/4 oz. weight for casting over the breakers or jigging the bottom.

Not sure?  Give a gift certificate!